Category: Marketing (page 1 of 2)

Authors – Build Yourself a Platform and Stand Above the Crowd!

A little over a week ago, I attended the annual NHWP Writers’ Day.  As an author myself,  I’ve always encouraged writers and authors at all levels of experience to get involved in your local writing community.  You can learn about writing technique and how to market yourself as an author.  You can network with a myriad of interesting people and hear Pulitzer Prize winners read from their work.  You might also meet your future agent or publisher!  Most importantly, writing conferences get you out of the house, which is essential for your average, introverted, near-hermit-like writer, like myself.

At this year’s conference, I learned about the importance of generating publicity and about developing a good PGP (protagonist, goal, problem).  The most useful bit, however, came from the workshop, entitled, “It’s all about Platform, Baby!” on how to build an Author Platform. Catherine Blake, president of Sales Protocol International, presented the workshop, which served as a great motivator to get me working on my own platform (apparently having a sparkly throne no longer cuts it).

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A Loaf of Bread, a Jug of Wine and a…Book?

Here in New England we are getting nailed again and again with snow and wind and cold temps.  So when an opportunity came up to attend a Literary Evening (from 6-9) at Zorvino Vineyards, I jumped at it.  As a SAHM (stay-at-home mom to the uninitiated), getting out and about for events other than something school/grocery shopping/library-related is rare.  You’d think I’d have all this time with all my kids in school full-time now, but actually I find that ‘the bus is here’ time arriving more quickly with each passing day.

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Spread the Wordle: A Cool Marketing Tool for Authors!

Here’s an awesome marketing tool for authors. It’s called a wordle and can be found at Wordle.com. You can create your own wordle, using your own words, colors, and configurations. It’s very simple. Here’s the one I did for The Chronicles of Anaedor: The Prophecies.

Wordle
The process takes very little time – all you have to do is type in the words, pick a font, pick a color and play around with the configurations (all horizontal, all vertical, some of both, etc). Once you are finished, you can save the product to the wordle site. This makes your wordle public, so anyone can view it. You can also take a screen shot (the FAQ provides a link that will guide you on how to do this) and save it for display on your website. You can use your creation to make t-shirts or posters or bookmarks. Whatever you want!

Wordle is fun and it’s free! So get out there and spread the wordle. Your wordle!

www.KristinaSchram.com

A Cool Marketing Tool for Authors!

Trailers – short video clips – are growing in popularity as a method for various creatives to market themselves and their wares over the internet. As an author, I decided that doing a book trailer for my first book, The Chronicles of Anaedor: The Prophecies, might not be a bad idea. I love movie trailers…well, the good ones. Why not make one for my book?

What hooks you into watching a movie? A great trailer. What’s a great trailer? One that engages you, tantalizes your senses, and makes you eager to see more, more, more! A good book trailer should do the same. That’s why you need an expert to put one together. Timing, too many words or too little explanation, picture quality…all can make or break your trailer.

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New Hampshire AuthorFest 2009!

I am so excited! These last couple months I have been a part of organizing NH AuthorFest 2009, and I’m pleased to say that it’s coming together very nicely! It’s been a lot of work, but I’m finding it to be very energizing. We’re going to have several authors, a couple publishers, and even a VP of Marketing for a publishing company. The event is being sponsored by Waldenbooks, the Lilac Mall and two local authors, Jeremy Robinson, and myself!

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