Tag: Marketing

Authors – Build Yourself a Platform and Stand Above the Crowd!

A little over a week ago, I attended the annual NHWP Writers’ Day.  As an author myself,  I’ve always encouraged writers and authors at all levels of experience to get involved in your local writing community.  You can learn about writing technique and how to market yourself as an author.  You can network with a myriad of interesting people and hear Pulitzer Prize winners read from their work.  You might also meet your future agent or publisher!  Most importantly, writing conferences get you out of the house, which is essential for your average, introverted, near-hermit-like writer, like myself.

At this year’s conference, I learned about the importance of generating publicity and about developing a good PGP (protagonist, goal, problem).  The most useful bit, however, came from the workshop, entitled, “It’s all about Platform, Baby!” on how to build an Author Platform. Catherine Blake, president of Sales Protocol International, presented the workshop, which served as a great motivator to get me working on my own platform (apparently having a sparkly throne no longer cuts it).

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Spread the Wordle: A Cool Marketing Tool for Authors!

Here’s an awesome marketing tool for authors. It’s called a wordle and can be found at Wordle.com. You can create your own wordle, using your own words, colors, and configurations. It’s very simple. Here’s the one I did for The Chronicles of Anaedor: The Prophecies.

Wordle
The process takes very little time – all you have to do is type in the words, pick a font, pick a color and play around with the configurations (all horizontal, all vertical, some of both, etc). Once you are finished, you can save the product to the wordle site. This makes your wordle public, so anyone can view it. You can also take a screen shot (the FAQ provides a link that will guide you on how to do this) and save it for display on your website. You can use your creation to make t-shirts or posters or bookmarks. Whatever you want!

Wordle is fun and it’s free! So get out there and spread the wordle. Your wordle!

www.KristinaSchram.com

A Cool Marketing Tool for Authors!

Trailers – short video clips – are growing in popularity as a method for various creatives to market themselves and their wares over the internet. As an author, I decided that doing a book trailer for my first book, The Chronicles of Anaedor: The Prophecies, might not be a bad idea. I love movie trailers…well, the good ones. Why not make one for my book?

What hooks you into watching a movie? A great trailer. What’s a great trailer? One that engages you, tantalizes your senses, and makes you eager to see more, more, more! A good book trailer should do the same. That’s why you need an expert to put one together. Timing, too many words or too little explanation, picture quality…all can make or break your trailer.

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You Can’t Just Be A Writer Anymore

It’s a sad truth. The days of sending your book in and letting the publisher do the rest are over. Whether you are self-published, going through a small press, or have struck it big with a major publishing house, it’s still the same story. You can’t just be a writer anymore. Even if you have the backing of a major press, you are still going to have to do things on your own to market your book, like giving interviews, doing book readings, running workshops, or – gasp! – even giving a speech. And if you are self-published or going through a small press, it’s even harder.

What’s that? I think I hear someone having an anxiety attack.

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My Publicity Campaign: What the heck am I doing?

My latest project involves trying to get the message out. No, I’m not running a political campaign, I’m trying to sell my book, The Chronicles of Anaedor: The Prophecies (see how I stuck that in there, repeating it yet again? That’s marketing, my friends!). My book hasn’t been published yet, so I guess what I’m trying to do is build up “hype.” That’s the latest lingo for getting people really excited. Too bad I don’t have a big merry-go-round. That tends to get people excited. Or maybe I should get myself a posse. People with posses always attract attention. Right now my posse consists of an adult male, 3 small boys, 3 cats (one with an attitude problem) and a fish that refuses to die. Those are my peeps.

Hm. I think I’m going to need to try another tactic.

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